All
things big and small
Despite
the market's focus upon behemoth businesses, the clearest barometer of
"retail" economic indicators resides in small business. Twice as many jobs are in companies with less
than 100 workers than in industries with over 1000 employees. Small businesses are principally providers of
jobs during periods of rising inflation and economic growth.
That
is why the changes we anticipate from the world's central banks regarding
raising interest rates are so important.
We believe that historically low
interest rates have not sufficiently loosened the spigot for money and have,
instead, created a tougher playing field for small business employment. Just as low inflation has hurt the pricing
potential for goods and services, so too has it hurt the upside potential of a
vitally important second-tier of the global economy.
Because
of the inability to price competitively, small business has refrained from
hiring energetically. It is the larger
corporations who are gaining the majority of market share and employees at
present.
However,
rising inflation in the next few years should mark a turnaround for several
small companies. We expect the number of
new businesses to magnify as the economy expands. New patents, new inventions, new hires
originate not only at large corporations and institutions but also, in the
right economic climate, in homes, warehouses, garages, and studios. In fact, measuring the number of new patents
is an excellent way to measure the growth potential of the economy, over all.
The
most practical way to succeed is constantly to adapt. Change is an excellent barometer of the kind
of innovations that only occur in nimble businesses unburdened by years of
cultural strategies and monolithic structure.
The
technology sector of the last 20 years is an excellent example of how
"winners" develop out of a single idea, becoming themselves the
behemoths of their space. Patent
creation reflects the vibrancy of innovative thought. There is no shortage of creative thinking in
energy, healthcare, aerospace, technology, agriculture, and
infrastructure. No doubt, if looking in
the right place, there are innumerable opportunities for capital gains for
investors who are patient enough.
The
challenge, however, is in trying to gain market share from much larger more
established companies. The bigger
players still have the ability to under-price their smaller competitors who
have zero leverage when it comes to slashing prices and maintaining
profitability at the same time.
Which
is why we are hopeful that when/if price-push (inflation) does return it might
make the playing field more equal by giving all players the opportunity to
price their goods and services with greater efficiency. Maximizing profits by producing a
"better mousetrap".....instead of using accounting alchemy,
hiring/firing, or fire-sales.....would mean that the whole landscape is
thriving. Historically, and within
reason, all markets perform better when prices are allowed to "float"
due to demand.
Bottom
line: central banks tried incentivizing markets by making money
"cheaper", but the strategy failed to produce an omnibus result. Rather than obsessing about cutting financial
costs, perhaps we need to create a new imperative that encourages capital
expenditures, fulfills needs, lowers instability, and improves the quality of
life not just for the elite but for the many.
Markets
The
last time this type of altruistic
economics was in place was during
the post World War 2 financial boom of 1951-1962. No doubt that even during those halcyon years
there were rough spots and cyclical bumps, but the proliferation and breadth of
wealth-building produced a manifest landscape of opportunity and entrepreneurship.
Productivity
and growth are quantifiable statistics.
They also increase the standard of living of a population. A self-sacrificial attitude is vitally
important to allow everyone to benefit from the fruits of their labor. Building a savings hoard for oneself only
discourages the natural evolution of innovation and economic vitality.
Today,
success has become synonymous with consumption and overt affluence. The more "things" one owns the more
elevated their status in other people's eyes.
Spending, not saving, has become the motto for governments,
corporations, and individuals. As
rampant consumerism has become more normal, savings rates have been steadily
eroding.
So
pervasive is this attitude that foreign nations are now being unjustly compared
to each other, and to wealthier, mightier antagonists based upon financial
reckonings such as GNP and GDP. They are
being obliged, more and more, to normalize integers, lifestyles, and to look
like one another. Ironically, the epidemic
of consumerism and comparison is widening the wage and inequality gap at the
same rate all across the globe. The
wealthy are flourishing while the less fortunate struggle mightily for
pride...and for life. Too bad, because
these unfair comparisons are sowing psychological and political divisions, too.
The
biggest beneficiaries to the homogenization of the global markets are the
shareholders of companies that successfully sow these judgments and which work
diligently to penetrate new, emerging markets.
This is an equal opportunity pandemic.
The road to fabulous wealth has unfortunately
become the prospect of multiplying market share, irrespective of the human
cost.
Few
prominent ethicists have come forward to challenge the rules of this "new
economics"....nor should they be compelled to do so. But for how long can policy makers avoid the
trap that lies therein? The lesson we
learned from recent history tells us that this rhythm is unsustainable,
politically and ethically. The
capriciousness with which our lawmakers deal with stagnating wages, supply
shortages, deteriorating infrastructure, illness and disease, hunger, poverty,
and a generational breakdown of moral leadership is deplorable.
If
prices do start to rise, there is compelling evidence that the economic
expansion might be mismanaged by our politicians. Despite its recent successes the economy is
not working for everyone.
Conclusion
Investors
oftentimes base their portfolio success upon how frequently they score a
singular trade home run. However, a much
more realistic predictor of wealth building is to look at the bigger picture
and to aggregate a series of good investments more often than the bad ones.
No investment is perfect, nor should one expect that every selection
will be successful. Instead, you must
consider other benchmarks for "success" rather than the indices,
themselves.
The
stock market is only one barometer of the equation for building economic longevity. Dips and turns in the averages are normal
occurrences but do very little to fortify our attitudes about our fellow
man....except to make us feel better when we win and the other guy is losing! Using the stock averages to predict a
country's compassion quotient is a foolish stretch of the imagination. Perhaps we need instead to look much further
than the Dow Jones...at solutions that provide for that "better
mousetrap" to flourish.
The
epoch of creating enormous wealth is still in front of us. Unfortunately, we won't find it by chasing
one-off transactions without also having a clear vision of what it means to
pave the way forward for a bigger landscape than ourselves only. In truth, the biggest moral compulsion we
face is to decide whether we occupy this planet singularly or
collectively. Water, food, poverty,
ecology, healthcare, energy, infrastructure, aging...and a dose of empathy...are
the overarching principles of how to use money to make money.
Perhaps
we need to "think small", block by block, neighbor to neighbor, to
make the bigger reality happen for everybody.
Suggested
balanced account asset allocation, Q4, 2018
Equity: 41%
Fixed
Income: 33%
Cash: 26%